INTERNAL/EXTERNAL RECRUITMENT
The Company GLOBAL FREIGHTAGE SERVICES LTD is recruiting for the needs of its services:
02 Digital Marketing Manager M/F.
Nature of contract: CDI
Reporting Department: Marketing & Sales Department
Location: Douala-Cameroon
POSITION MISSIONS:
As a Digital Marketing Manager, you will be responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns. Your duties include researching, strategizing with other professionals and creating content for successful campaigns.
Duties & Responsibilities:
? Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
? Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
? Designs, builds, and maintains our social media presence.
? Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
? Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
? Identifies trends and insights, and optimizes spend and performance based on the insights.
? Brainstorms new and creative growth strategies through digital marketing.
? Plans, executes, and measures experiments and conversion tests.
? Collaborates with internal teams to create landing pages and optimize user experience.
? Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
? Identifies critical conversion points and drop off points and optimizes user funnels.
? Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
? Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
? Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
? Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
Application file:
specifying in the subject line of the email: “Digital Marketing Manager”.
Deadline for admissibility of applications: 20/09/2025.
Only the preselected candidates will be contacted.
Required Skills and Qualifications
? Bachelor’s or master’s degree in marketing or a related field
? Proven working experience in digital marketing, particularly within the industry
? Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
? Experience in optimizing landing pages and user funnels
? Experience with A/B and multivariate experiments
? Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
? Working knowledge of ad serving tools
? Experience in setting up and optimizing PPC campaigns on all major search engines
? Working knowledge of HTML, CSS, and JavaScript development and constraints
Preferred Skills and Qualifications
? Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
? Creating and maintaining client relationships
? Coaching and subordinate involvement
? Managing processes
? Self-motivated yet customer-focused
? Proficient in marketing research and statistical analysis
? Able to develop budgets
? Familiar with financial planning and strategy
? Fluent in English, and French as a plus
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