INTERNAL/EXTERNAL RECRUITMENT
The Company GLOBAL FREIGHTAGE SERVICES LTD is recruiting for the needs of its services:
02 Digital Marketing Manager M/F.
Nature of contract: CDI
Reporting Department: Marketing & Sales Department
Location: Douala-Cameroon
Offer opening date: 05/09/2023
POSITION MISSIONS:
As a Digital Marketing Manager, you will be responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns. Your duties include researching, strategizing with other professionals and creating content for successful campaigns.
Duties & Responsibilities:
Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs, builds, and maintains our social media presence.
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights, and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
Application file:
To Apply: Only send your application via the address: career@globalfreightageservices.com
specifying in the subject line of the email: “Digital Marketing Manager”.
Deadline for admissibility of applications: 20/09/2023.
Only the preselected candidates will be contacted.
Required Skills and Qualifications
Bachelor’s or master’s degree in marketing or a related field
Proven working experience in digital marketing, particularly within the industry
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Working knowledge of ad serving tools
Experience in setting up and optimizing PPC campaigns on all major search engines
Working knowledge of HTML, CSS, and JavaScript development and constraints
Preferred Skills and Qualifications
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Creating and maintaining client relationships
Coaching and subordinate involvement
Managing processes
Self-motivated yet customer-focused
Proficient in marketing research and statistical analysis
Able to develop budgets
Familiar with financial planning and strategy
Fluent in English, and French as a plus
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