INTERNAL/EXTERNAL RECRUITMENT

The Company GLOBAL FREIGHTAGE SERVICES LTD is recruiting for the needs of its services:

02 Digital Marketing Manager M/F.
Nature of contract: CDI
Reporting Department: Marketing & Sales Department
Location: Douala-Cameroon
Offer opening date: 05/09/2023

POSITION MISSIONS:

As a Digital Marketing Manager, you will be responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns. Your duties include researching, strategizing with other professionals and creating content for successful campaigns.

Duties & Responsibilities:
 Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
 Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
 Designs, builds, and maintains our social media presence.
 Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
 Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
 Identifies trends and insights, and optimizes spend and performance based on the insights.
 Brainstorms new and creative growth strategies through digital marketing.
 Plans, executes, and measures experiments and conversion tests.
 Collaborates with internal teams to create landing pages and optimize user experience.
 Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
 Identifies critical conversion points and drop off points and optimizes user funnels.
 Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
 Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
 Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
 Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Application file:

To Apply: Only send your application via the address: career@globalfreightageservices.com
specifying in the subject line of the email: “Digital Marketing Manager”.
Deadline for admissibility of applications: 20/09/2023.
Only the preselected candidates will be contacted.